Saturday, May 24, 2008

Oreo Innumeracy

"30% Less Fat per 2 Cookies"? How much less fat per 1 cookie?

OK, I can think of a plausible reason* why it's phrased that way, but mathematically, it just sounds stupid.



* Because 2 cookies is the serving size, and maybe there's a legal requirement that any claims about "less fat" must be expressed in terms of the serving size.
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5 comments:

  1. Larry Moran3:08 PM, May 24, 2008

    The did the testing on single cookies and found only 15% less fat in one cookie.

    That's why they decided to advertise twice as much fat loss in two cookies. :-)

    ReplyDelete
  2. Akilan10:44 PM, May 24, 2008

    Funny ;-)

    ReplyDelete
  3. Anonymous4:27 PM, May 25, 2008

    dalle noste parti, nel sud dell'Italia questo prodotto non si trova facilmente!

    ReplyDelete
  4. Dave Grossman1:08 PM, June 03, 2008

    No doubt, a serving size of regular Oreos is 3 cookies. :-)

    New! 2 cookies with 1/3rd the fat and calories as 3 cookies!

    - Dave

    ReplyDelete
  5. Anonymous1:23 AM, September 04, 2011

    With 1/2 more of the creamy good stuff

    ReplyDelete