Saturday, May 24, 2008

Oreo Innumeracy

"30% Less Fat per 2 Cookies"? How much less fat per 1 cookie?

OK, I can think of a plausible reason* why it's phrased that way, but mathematically, it just sounds stupid.



* Because 2 cookies is the serving size, and maybe there's a legal requirement that any claims about "less fat" must be expressed in terms of the serving size.

5 comments:

Larry Moran said...

The did the testing on single cookies and found only 15% less fat in one cookie.

That's why they decided to advertise twice as much fat loss in two cookies. :-)

Akilan said...

Funny ;-)

Melandroweb said...

dalle noste parti, nel sud dell'Italia questo prodotto non si trova facilmente!

Dave Grossman said...

No doubt, a serving size of regular Oreos is 3 cookies. :-)

New! 2 cookies with 1/3rd the fat and calories as 3 cookies!

- Dave

Anonymous said...

With 1/2 more of the creamy good stuff